In recent years, a unique travel trend has been gaining momentum, captivating the hearts of globetrotters and film enthusiasts alike. This burgeoning movement known as “set-jetting”, invites travelers to step into the cinematic world by visiting the real-life locations where their favorite movies and TV shows were filmed. As the line between fiction and reality continues to blur, set-jetting provides a thrilling way for wanderlust seekers to immerse themselves in the magic of the silver screen.
The Allure of Set-Jetting
Set-jetting, a portmanteau of "set" and "jetting," is more than just a mere vacation—it's an experience that allows individuals to walk in the footsteps of their beloved characters and relive iconic moments. The allure lies in the opportunity to connect with the stories that have left a lasting impact on pop culture. According to the American Express 2023 Global Travel Trends Report, this trend continues to grow with 64% of respondents being inspired to travel to a destination after seeing it featured on a TV show, news source, or movie. People are booking trips to destinations like Yellowstone, Paris, or Sicily after being inspired by their favorite TV shows (Yellowstone, Emily in Paris, The White Lotus).
Destinations as Characters
Just as characters play a pivotal role in a film, the destinations chosen for shooting become characters in their own right. Fans of the "Harry Potter" series can traverse the magical landscapes of Scotland, where Hogwarts Castle came to life against the backdrop of rolling hills and ancient castles. Meanwhile, followers of "Game of Thrones" can embark on a journey through Croatia's Dubrovnik, the real-life King's Landing.
The Impact on Tourism
The rise of set-jetting has had a profound impact on tourism, breathing new life into destinations that were once hidden gems. Previously overlooked locations have become pilgrimage sites for fans seeking an authentic connection to their favorite stories. Local economies have flourished as businesses catering to set-jetters—such as guided tours, themed accommodations, and souvenir shops—have sprung up, turning these film-inspired journeys into a win-win for both travelers and host communities.
Environmental Considerations
While the popularity of set-jetting brings economic benefits to local communities, it also raises important considerations, particularly in terms of sustainability. Increased foot traffic to these locations can strain the environment and cultural sites. Responsible set-jetting encourages travelers to be mindful of their impact, supporting eco-friendly practices and respecting the natural and cultural heritage of these destinations.
The Future of Set-Jetting
As the entertainment industry continues to produce blockbuster films and binge-worthy series, the allure of set-jetting is poised to grow even stronger. The trend not only satisfies the wanderlust of globe-trotting film buffs but also fosters a deeper connection between the fictional worlds we love and the tangible destinations that bring them to life. As travelers increasingly seek unique and immersive experiences, set-jetting is set to become a mainstay in the world of travel, blurring the lines between fantasy and reality.
In addition to “set-jetting,” there’s a renewed emphasis on food-focused travel, wellness and self-care on vacation, and traveling off the beaten path. 89% of the report's respondents say they want to travel to a destination they’ve never visited before. Surveyed travelers also say they want to shop at small businesses and spend more during a vacation if they know it supports the local community.
Moreover, we’re seeing an evolving landscape of travel preferences, with a significant uptick in travelers planning trips 3-to-6 months in advance and travelers embarking on grand adventures that traditionally require lengthier preparation.
With people planning more trips in 2023 versus 2022, now is the time to think about all those bucket list destinations. By securing your arrangements early with Lavishly Travel, you'll not only guarantee the best rates but also gain access to premium accommodation and experiences, along with the flexibility to tailor your schedule to your preferences.
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